School of Apparel Design & Development

I am Donnika Jackson, an apparel designer who enjoys creating C.U.T.E (captivating, unique, timeless, and enticing) fashion forward garments that complement the body and confidence of the customer. My line, Dirty South, is dedicated to my relatives, specifically my grandpa who grew up as a cowboy in Mississippi. The meaning behind the term Dirty South is the region of the Southern states of the USA. My collection, Dirty South cultivates rodeo customs by utilizing western fashion and southern culture through design and textiles. Using textiles like Denim, Leather, and Suede to create the cowgirl experience. I hope you’re ready to saddle up!